1. Information We Collect

Depending on how you interact with us, we may collect the following information:

A. Information You Provide Directly
We may collect information that you voluntarily provide to us, including:

• Full name
• Email address
• Mobile or telephone number
• Billing and delivery address
• Shipping information
• Product and order information
• Messages, enquiries, feedback, or other communications you send to us
• Information provided through contact forms
• Information provided when you subscribe to our newsletter or marketing communications
• Any other information you voluntarily provide to us

B. Order and Transaction Information
When you purchase our products directly or interact with us regarding an order, we may receive information relating to:

• Products purchased
• Order amount
• Order date
• Delivery information
• Payment status
• Order or transaction reference
• Customer communication relating to the order

Where purchases are completed through third-party platforms such as Amazon or other payment, ordering, or delivery providers, those platforms may separately collect and process your information according to their own privacy policies.

C. Information Collected Automatically
When you visit our Website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Approximate location derived from technical information
• Date and time of visits
• Referring website or source
• Website usage and interaction information

We may use cookies and similar technologies to help operate, secure, analyze, and improve our Website.

2. How We Use Your Information

We may use the information we collect for purposes including:

• Processing and managing orders and enquiries
• Communicating with you about products and services
• Providing customer support
• Responding to questions, requests, complaints, or feedback
• Processing deliveries and order-related services
• Maintaining and improving our Website
• Understanding how visitors use our Website
• Improving our products, services, and customer experience
• Sending newsletters, product announcements, offers, and promotional communications where permitted
• Preventing fraud, abuse, unauthorized activity, or security incidents
• Maintaining business records
• Complying with applicable legal and regulatory requirements
• Protecting our legal rights and interests

We will use personal information only for legitimate and relevant purposes and will seek to avoid collecting information that is unnecessary for those purposes.

3. Marketing Communications

If you subscribe to our email list or otherwise provide consent where required, we may send you information about:

• New products
• Special offers
• Discounts
• Product updates
• Wellness and food-related information
• Events or promotions
• Other updates from The Blue Aliments

You can unsubscribe from promotional emails at any time by using the unsubscribe option included in the email or by contacting us.

Unsubscribing from marketing communications does not necessarily stop essential service communications, such as messages relating to an order or customer enquiry.

4. Cookies and Similar Technologies

Our Website may use cookies and similar technologies.

Cookies are small files stored on your device that help websites function properly and remember certain information.

We may use cookies for purposes such as:

• Website functionality
• Security
• Remembering preferences
• Understanding website traffic and usage
• Improving website performance
• Measuring marketing effectiveness
• Providing relevant content or advertising, where applicable

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect some Website functionality.

Third-party services used by our Website may also place cookies or similar technologies on your device. Their use of information is governed by their respective privacy policies.

5. Third-Party Services

We may use third-party service providers to operate and improve our business and Website.

These may include providers involved in:

• Website hosting
• Website analytics
• Payment processing
• Order processing
• Shipping and delivery
• Customer communication
• Email marketing
• Advertising and marketing
• Fraud prevention and security
• E-commerce and technology services

We may also direct customers to third-party platforms, including Amazon, to complete certain purchases. The Website currently indicates that certain orders are fulfilled through Amazon and that some products may be purchased through Amazon.

When you interact with a third-party service, that third party may collect and process your information under its own privacy policy and terms.

We do not control the privacy practices of third-party websites or services.

6. WhatsApp and Other Communication Channels

Some products or orders may be handled through WhatsApp or other communication channels.

If you choose to contact us through WhatsApp, your communication may be processed by WhatsApp/Meta in accordance with their applicable terms and privacy policies.

We may use information received through these communications to respond to your enquiry, process your request, provide customer support, or manage an order.

7. Sharing of Personal Information

We do not sell or rent your personal information for money.

We may share personal information when reasonably necessary with:

• Service providers who assist us in operating our business
• Payment and transaction providers
• Shipping and logistics providers
• E-commerce platforms
• Website and technology providers
• Email and communication service providers
• Analytics and marketing service providers
• Professional advisers, where necessary
• Government authorities or law-enforcement agencies where legally required

We may also disclose information where necessary to:

• Comply with applicable law
• Respond to a lawful request
• Protect our rights, property, or safety
• Prevent fraud or misuse
• Enforce our terms and policies
• Protect customers, employees, or the public

Where appropriate, we seek to require service providers to handle personal information only for authorized purposes and to maintain reasonable security measures.

8. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions, we cannot guarantee absolute security of your information.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Providing products and services
• Maintaining business and transaction records
• Resolving disputes
• Preventing fraud
• Complying with legal, tax, accounting, and regulatory obligations
• Enforcing agreements and protecting our legal interests

The actual retention period may vary depending on the type of information and the reason for which it was collected.

10. Your Privacy Rights

Depending on applicable law, you may have rights relating to your personal information, which may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of information, subject to legal or legitimate retention requirements
• Withdraw consent where processing is based on consent
• Object to certain types of processing
• Request restriction of certain processing
• Opt out of marketing communications
• Request information about how your personal information is used or shared

To exercise an applicable privacy right, please contact us using the details provided below.

We may need to verify your identity before completing certain requests.

11. Children's Privacy

Our Website is not intended to knowingly collect personal information from children without appropriate parental or guardian involvement.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

12. Third-Party Links

Our Website may contain links to third-party websites, services, marketplaces, or platforms.

These websites may have their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

13. International Data Transfers

Some third-party service providers may process or store information outside India.

Where personal information is transferred to another country, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable law and appropriate safeguards.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices
• Our Website
• Third-party services
• Technology
• Legal or regulatory requirements

When we make changes, we may update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this page periodically.

15. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us:

The Blue Aliments
Address:
44, Mahatma Gandhi Shopping Center,
Opp. Town Hall, Bardoli, Surat, Gujarat – 394601, India

Email: TheBlueAliments@gmail.com
Phone: +91 737 737 5757

We will make reasonable efforts to respond to privacy-related requests within a reasonable period.

16. Consent

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

Where applicable law requires consent for a particular type of processing, we will seek such consent separately.

The Blue Aliments reserves the right to update this Privacy Policy from time to time.